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Social media, tech & marketing events: June
Tuesday, June 1st, 2010H ere’s our roundup of social media, tech and marketing conferences and events scheduled for the month of June. For the full year, see our Calendar of 2010 social media, tech and marketing conferences . It’s another busy month, and I’ll be kicking it off by flying to New York today for the Mobilize Your Cause Bootcamp (today’s the last day to register) and Personal Democracy Forum (follow the proceedings with the #pdf10 hashtag on Twitter). Note that we’ve published a roundup of social change conferences and events for June on our sister site, Socialbrite . We’ll publish a list of noteworthy conferences and events on the first of each month during the year. Hope to see you at some of these! If you know of other must-attend events, please add them by posting in the comments at the bottom and I’ll add them as I can. Conference Date Place June D Conference June 1–3 Palos Verdes, Calif. The Wall Street Journal’s D: All Things Digital conference has been breaking news, highlighting innovation and bringing you straight-up, unvarnished conversations with the most influential figures in technology since 2003. D is different from other conferences: no canned speeches, no marketing pitches — just content. PLATO @ 50 June 2–3 Mountain View, Calif. The first-ever conference on the history of the amazing PLATO system. Come find out what social software, e-learning, online community and multiplayer games were like long before the Internet took off. Learn how the lessons of the PLATO era are still abundantly applicable today. Try out one of the fully restored original PLATO plasma-panel terminals. Personal Democracy Forum * June 2–5 New York City The annual gathering of political activists, government reform advocates and techies, with a Change Makers Bootcamp on June 2 (I’ll be co-presenting with Katrin Verclas) and an unconference for the Saturday after the formal conference ends. IABC World Conference June 6–9 Toronto The World Conference of the International Association of Business Communicators brings together 1,400 communication practitioners from 40 countries for four days of learning, camaraderie and inspiration.. RailsConf June 7–10 Baltimore, Md. RailsConf, the largest official conference dedicated to everything Rails, brings together the most innovative and successful Rails experts and companies. Learn useful information, ideas and techniques you can put to work immediately with a program designed for all levels of expertise. Internet Week NYC June 7–14 New York City Internet Week New York is a weeklong festival of events saluting NYC’s thriving Internet industry and the companies, organizations and innovators creating the future of online media. SMX Advanced June 8–9 Seattle Search Marketing Expo Advanced is the only search marketing conference designed exclusively for experienced internet marketers. Sessions are fast-paced, Q&A-packed, frequently controversial and quite informative. Connections June 8–10 Santa Clara, Calif. Connections: The Digital Living Conference and Showcase, hosted by research firm Parks Associates with support from the Consumer Electronics Association, is the executive event focused on market developments for advanced digital lifestyle solutions. Online Community Unconference June 9 Mountain View, Calif. The Online Community Unconference is a gathering of online community managers, developers, business people, tool providers and investors to discuss how to develop and grow online communities. Advertising 2.0 June 7–8 New York City The annual gathering of advertising, marketing and media execs covering global brands, marketing, mobile and media. It’s put on by Barry Diller’s IAC and Digital Hollywood. Innovation Journalism 7 June 7–9 Palo Alto, Calif. IJ-7 is a meeting place to discuss how journalism and innovation come together: How journalism affects innovation, how innovation affects journalism, how journalism covers innovation and the market for it. The conference welcomes all journalism and innovation stakeholders: journalists, industry, policy-makers in media and innovation, PR, academic researchers, faculty and students in related areas of study, other professionals connected to the news industry, as well as individuals with a special interest in journalism and innovation. VON Conference & Expo June 9–11 Washington, D.C. VON: The Voice of Network Convergence showcases the best of the global IP communications world for service providers and large enterprises. Turning Ideas Into Business June 13–16 Banff, Canada The Banff World Television Festival (BANFF) and nextMEDIA have announced an innovative strategic partnership that will see these two popular industry events run concurrently. Tabula Rasa DC June 14 McLean, VA Tabula Rasa DC assembles a master cast of innovators, developers and visionaries for hands-on guidance, creative inspiration and how-to maps for apps on the iPad and the wave of mobile, high-concept, high-touch personal computers. TWTRCON NY June 14 New York TWTRCON NY is a one-day conference focused entirely on the business use of Twitter where you’ll see case studies and learn best practices from leading organizations that are using the real-time Web to deliver bottom-line results. Enterprise 2.0 June 14–17 Boston E2 takes a strategic perspective, emphasizing the bigger picture implications of the technology and the exploration of what is at stake for organizations trying to change not only tools, but also culture and process. Social Networking Conference June 16–18 Beverly Hills, Calif. The annual event is for social networking executives who have an interest in learning about new technologies, business social networking, marketing strategies, business management, venture capital, networks and mobile telecom. Experts in management, software, mobile technology, venture capital and marketing for social networking with experience with both the mobile/wireless market and the enterprise social networking market will present. SIME Barcelona June 16–17 Barcelona, Spain SIME is northern Europe’s largest conference about the Internet and digital opportunities with events in Helsinki, Stockholm, Barcelona and now for the first time in San Francisco. SIME brings together top executives, marketing professionals, aficionados and members of the press. SIME is about how digital opportunities can convert to new business and a better world. Velocity June 22–24 Santa Clara, Calif. Now in its third year, Velocity — the Web Performance and Operations Conference from O’Reilly Media — is dedicated to helping people build a better Internet that is fast by default. Join hundreds of web developers and experts under one roof at the premier conference dedicated to building industrial strength sites at Internet speed Inbound Marketing Summit — Chicago June 23–24 Chicago Chris Brogan presents the second in a series of social influence marketing conferences for 2010. Cloud Computing World Forum June 29–30 London In this 2-day conference and exhibition, you’ll hear leading case studies about how businesses have integrated cloud computing and Enterprise 2.0 into their working practices. JD Lasica works with major companies and nonprofits on social media strategies. See his business profile , contact JD or leave a comment. Tweet It! Buzz This Post Delicious Digg This Post Facebook Reddit Stumble This Post This work is licensed under a Creative Commons Attribution 3.0 Unported . Related posts: Social media, tech, marketing events: April Social media, tech, marketing events: March Social media, tech & marketing events: May
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Social media, tech & marketing events: June
Mark Zuckerberg makes the big time
Monday, May 31st, 2010The latest from the great mind of Pulitzer Prize-winning cartoonist Mike Luckovich . JD Lasica works with major companies and nonprofits on social media strategies. See his business profile , contact JD or leave a comment. Tweet It! Buzz This Post Delicious Digg This Post Facebook Reddit Stumble This Post Related posts: Facebook’s Mark Zuckerberg on where they’re going next Video interview with Facebook founder Mark Zuckerberg Journalist becomes object of derision at Mark Zuckerberg SXSW keynote
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Mark Zuckerberg makes the big time
Biz360: Tracking business intelligence
Tuesday, May 18th, 2010Social media smarts for business from JD Lasica on Vimeo . Monitoring, analytics and more for companies of all sizes “I f you’re a brand, you simply cannot afford to sit on the sidelines any longer. This is the reality: People are going to talk about you regardless of whether you’re in the room. So you might as well get with the program, start by listening, and start understanding what people are saying about you, your industry, your products and your competitors.” That spot-on summary in a nutshell comes courtesy of Maria Ogneva, director of social media for Biz360 , the social media monitoring provider acquired by Attensity last month . I’m fans of both Maria — you’re following her at @themaria on Twitter, yes? — who’s a stalwart on the Bay Area tech scene, but also of Biz360, for a simple reason: Small and mid-size businesses need an affordable solution to help them keep abreast of conversations on the social Web. At last word, Biz360 offers a nice package that begins at $399/month, letting you track 10 topics by one user. The service monitors every meaningful nook and cranny “where conversations are happening,” Maria says. That includes blogs, microblogs like Twitter and identi.ca , forums and discussion boards, the public portion of Facebook, online news sites, and video and photo sites. Watch, embed or download the video on Vimeo “You need to listen to customer input and tailor your brand strategy based on what you hear.” — Maria Ogneva “Social media challenges the silo mentality we’ve been used to in the corporate world,” Maria says, because social media cuts across everything: market research, marketing, customer support, HR, PR. Maria and I are convinced that social media will have an increasingly significant impact on businesses’ development of products and services. “You want to understand what your customers want and need — there are market research implications there,” she says. “You need to listen to customer input and tailor your brand strategy based on what you hear.” Who uses Biz360? Brand managers, agencies, marketers, market researchers and customer service reps, among others, she says. For HP, likely its biggest client, Biz360 helps track brand and product messages in several languages. A typical customer will be able to see coverage, or mentions, of their company, key products or services; “velocity” (mentions over the course of time); sentiment and engagement metrics: how many people are retweeting you, how many are engaging with your brand? Biz360 is on my short list of monitoring services I recommend to Socialmedia.biz clients. ‘Nuff said, watch the video. Maria also had this assessment of South by Southwest, where we conducted the interview plopped on the Austin Convention Center hallway: “Being in the social media space, all of your colleagues and friends take off once a year and go to SxSW .” Very true. Thanks to the SxSW team for the press pass that let me conduct a series of interviews there. Related Interview with the CEO of Radian6 (Socialmedia.biz) Attensity Acquires Biz360 (arnoldit.com) Biz360 Celebrates Ten Years of Service (eon.businesswire.com) JD Lasica works with major companies and nonprofits on social media strategies. See his business profile , contact JD or leave a comment. Tweet It! Buzz This Post Delicious Digg This Post Facebook Reddit Stumble This Post This work is licensed under a Creative Commons Attribution 3.0 Unported . Related posts: Privacy software Radian6 and the Yellow Brick Road for brands Social media in the business arena
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Biz360: Tracking business intelligence
Review of ‘Open Leadership’: Winning by letting go
Tuesday, May 18th, 2010Charlene Li at SxSW in March ( photo by Jen Consalvo ) Charlene Li’s latest is a worthy addition to your business books shelf T he first thing to understand about Charlene Li’s smart new book “Open Leadership” is that this is not a call to arms for top management to deploy a loosey-goosey, feel-good strategy of giving up complete control of your management structure. Nor is it yet another business book about effective corporate leadership techniques. Instead, Open Leadership: How Social Technology Can Transform the Way You Lead is about how to reinvent companies (as they must be) for the age of social media. It’s filled with smart, practical strategic advice — not only for company CEOs but for middle managers, social marketers and change-makers at all levels of an organization — about how to set out a vision, how to overcome internal barriers and how to navigate a brand through these turbulent waters. Like “Groundswell” before it, “Open Leadership” (336 pages) brims with anecdotes and real-word examples of how companies are making the transition to the conversational era. (The publication date is May 24; Charlene gave me an advance copy of the book at SxSW.) Charlene lays out her premise early on: That businesses require its executives to adopt an “open leadership” style of management in place of the command-and-control paradigm in place at most large companies. “Face it — you’re not in control and probably never really were,” she writes. “You need to let go of the need to be in control.” As she explains, you aren’t really giving up control — “you are shifting it to someone else that you have confidence in.” In other words, openness (and letting go) is just the first step in Open Leadership. But it needs to be matched by an equal commitment to provide a structured, integrated framework in which an openness strategy can succeed. The book begins with the telling example of United Airlines’ boneheaded reaction to a customers’ complaint about its baggage handlers damaging his guitar. (I recently interviewed musician Dave Carroll about it and will post it here soon.) The resulting negative publicity spawned by Dave’s United Breaks Guitars series on YouTube surely cost the airline millions and a damaged reputation that has not yet been repaired. While those of us who run social media agencies will no doubt be familiar with much of the terrain Charlene covers throughout — Dell’s IdeaStorm, Best Buy, Starbucks, Comcast, Motrin Moms — every reader should come away with at least a handful of stories that provide tangible evidence of the transformative effects of social media and open leadership across departments — customer support, product development, marketing, PR, HR — and across sectors. A telling chart on ROI Those of us in the field know that ROI (return on investment) is a frequent subject of internal conversations about deploying social media inside the enterprise, and Charlene provides plenty of cold, hard numbers about the financial payoff. Take, for example, the interesting graphic on “Understanding the benefits of support” at a large company: Benefits/savings • Call deflection (assumes 10% of 100,000 calls/year at $10/call): $100,000 • Identify support problems in advance (avoids 10,000 new calls): $100,000 • Greater employee productivity (fewer emails, fewer meetings, find info/experts faster): $600,000 • Cost avoidance because employees find solutions: $200,000 • Better employee morale and commitment (reduced turnover, recruitment cost avoidance): $200,000 Total benefits: $1,220,000 Costs • Discussion forum software: $50,000 • Collaboration software: $50,000 • Two full time people: $200,000 Total costs: $300,000 Net benefit: $920,000 Charlene gets down in the weeds in the section mapping out “New metrics for new relationships,” including measurements on calculating “the New Customer Lifetime Value,” which goes well beyond looking at just the ROI of a campaign. She cautions against “dashboard delirium” syndrome, where companies measure KPIs (key performance indicators) just because they can. The book is filled with such smart, no-nonsense actionable insights. So if your company is still not very clueful about the social media revolution’s effects on business, buy a copy for your boss. You can find “Open Leadership” at this list of online bookstores , or by buttonholing Charlene at one of her frequent public appearances. Final word: I don’t see the directory of social media policies and guidelines on the Open Leadership site , promised on page 100; but then, we already have a great directory of them at Socialmedia.biz , and the Altimeter Group wiki has a list as well. JD Lasica works with major companies and nonprofits on social media strategies. See his business profile , contact JD or leave a comment. Tweet It! Buzz This Post Delicious Digg This Post Facebook Reddit Stumble This Post This work is licensed under a Creative Commons Attribution 3.0 Unported . Related posts: Mind Wide Open Review of ‘Art of the Start’ Review of ‘Groundswell,’ ‘Reality Check’
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Review of ‘Open Leadership’: Winning by letting go