We work in the suburbs of Ireland and across the road there is a local pub that does a great roast lunch and has about four or five old men sitting around the bar drinking whiskey all day. I recently noticed when browsing through the menu that they had added some Facebook logos with their address and I remember thinking at the time how innovative that was for a small local pub. Imagine my surprise when I walked down for my lunch yesterday and saw that they had repainted the pub to include their Facebook URL covering half the facade of their pub. I pretty much nearly fell over with shock after seeing it for the first time. Now the first thing that I would say is that they have some issues with the actual text and spacing of the URL but it got me to thinking about placing Facebook URLs on your marketing material in general. Does it actually work? Do People Actually Click Through? I would say from our experience here as a company and from my own personal experience people don’t always click through to the Facebook page URL. Most people will generally notice the URL and think “wow that is cool must check it out later” but the truth is that by the time you get back to your computer the thought has long left your head. Now you could of course be one of the increasing amount of people to access Facebook through your mobile in which case you could like the page instantly. I’ve seen brands and businesses spend huge amounts of money in ad campaigns that blast their URL (either Facebook or microsites) out to millions of people but I have to say by in large the take up is incredibly poor. I’d be more inclined to spend the money online if all you want to do is get people to your page or website because the conversion rates will be far higher. What Is It Doing To Your Brand? I see examples every single day of the week where brands and businesses are using Facebook because they have heard that they have to and not because they should be and actually have a good business use for it. This particular pub in question might be using Facebook really well but is there maybe a more subtle and effective way of letting it’s patrons know about Facebook? What happens if Facebook turns in to the next Bebo? The painters will have to be called in again pretty quickly. I also see brands advertising Facebook pages where there is little or no interaction on the page and no reason to be sending people to Facebook. At the end of the day Facebook is just a platform in the same way that Google is. Don’t be caught up in trying to be cool and telling the whole world that you are on Facebook just for the sake of it. By the way for what it is worth the pub across the road are actually doing a decent job with their own Facebook page . I am off to paint the front of our own offices now as I can’t have them stealing all our likes on this street Possibly Related Posts: Some Facebook Facts You Probably Didn’t Know Facebook Cover Of Time Magazine : A Defining Moment? New Tool Lets You Check Just How Private Your Facebook Profile Actually Is Could There Ever Be Another Facebook? How Brands Should Be Using Facebook Apps

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Does Advertising Your Facebook URL Actually Work?