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Why I Want You To Come To Blog Indiana

Friday, August 6th, 2010

Two weeks from today I will help kick off Blog Indiana for the second year. And I want you to join me there. It’s in Indianapolis August 20 and 21 with a neat Social Media 101 course on Thursday, August 19 for those in need of some basic knowledge. Frankly, Blog Indiana has a little something for everyone. I’ll be opening the event with another exploration of the Art of Conversation. Yes, I’ve given this talk before, but it’s an evolutionary discussion and changes each time with each audience’s input. I’m diving into the issues of building trust and relationships and marketing through conversations from a brand perspective. It’s a fun talk and I want you to be a part of the exchange because I learn as much about the topic as you do. We are smarter than me. But when you look at the other topics and speakers, it’s hard to believe this is all had for a few bucks in two days. Chuck Gose will talk about seducing your customers with a blog , Ryan Cox is diving into mobile to help us learn more about why and how to be thinking along those lines. There are sessions on publishing, marketing, business, blogging, SEO, technology and more. My buddy Doug Karr will tell you why your website sucks . Another pal, Compendium Blogware CEO Chris Baggott will dive deeper into our joint study on blog visitors and talk about the myth of your website audiences. Bill Dawson will go over the email marketing lifecycle … and that’s just halfway through the first day. Other speakers include Kyle Lacy , Erik Deckers , Chad Richards , Duncan Alney , Carissa Newton , Heather Sokol and Lindsay Manfredi whose session on ghost blogging will no doubt get a rise out of a few folks (and may even point fingers and call me names). But more importantly, you’ll get to meet and hang with these folks and the other great people who will be attending. I remember vividly last year, sitting in the lobby at IUPUI with my friends Chris Brogan , Krista Neher (who hijacked my TweetDeck while I took a client call), Jason Bean and others, just talking shop, laughing hysterically and enjoying one another. I even met Sonya Beckley and chatted about my new Volkswagen. Six months later, I’m freezing my ass off in a Louisville ally doing a photo shoot for Das Auto . Indianapolis is a great tech, web and social media community and Blog Indiana is a banner event for them. Noah Coffey and Shawn Plew do a great job and make it an top-notch event for you. So come, wouldya? Visit the Blog Indiana Registration Page and sign up. Use the code “”SPEAKTOME10″ and get 10% off, just ‘cuz you know me. And then come see me in Indy. (And I hear there might be a surprise drop in visit from Jay Baer , too. Trust me. Come. It’ll rock.)

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Why I Want You To Come To Blog Indiana

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Tags: carissa-newton, code, customers, Indiana, krista-neher, marketing, Mobile, SEO, social, Social Media, social media conference, summer

Does Advertising Your Facebook URL Actually Work?

Wednesday, June 2nd, 2010

We work in the suburbs of Ireland and across the road there is a local pub that does a great roast lunch and has about four or five old men sitting around the bar drinking whiskey all day. I recently noticed when browsing through the menu that they had added some Facebook logos with their address and I remember thinking at the time how innovative that was for a small local pub. Imagine my surprise when I walked down for my lunch yesterday and saw that they had repainted the pub to include their Facebook URL covering half the facade of their pub. I pretty much nearly fell over with shock after seeing it for the first time. Now the first thing that I would say is that they have some issues with the actual text and spacing of the URL but it got me to thinking about placing Facebook URLs on your marketing material in general. Does it actually work? Do People Actually Click Through? I would say from our experience here as a company and from my own personal experience people don’t always click through to the Facebook page URL. Most people will generally notice the URL and think “wow that is cool must check it out later” but the truth is that by the time you get back to your computer the thought has long left your head. Now you could of course be one of the increasing amount of people to access Facebook through your mobile in which case you could like the page instantly. I’ve seen brands and businesses spend huge amounts of money in ad campaigns that blast their URL (either Facebook or microsites) out to millions of people but I have to say by in large the take up is incredibly poor. I’d be more inclined to spend the money online if all you want to do is get people to your page or website because the conversion rates will be far higher. What Is It Doing To Your Brand? I see examples every single day of the week where brands and businesses are using Facebook because they have heard that they have to and not because they should be and actually have a good business use for it. This particular pub in question might be using Facebook really well but is there maybe a more subtle and effective way of letting it’s patrons know about Facebook? What happens if Facebook turns in to the next Bebo? The painters will have to be called in again pretty quickly. I also see brands advertising Facebook pages where there is little or no interaction on the page and no reason to be sending people to Facebook. At the end of the day Facebook is just a platform in the same way that Google is. Don’t be caught up in trying to be cool and telling the whole world that you are on Facebook just for the sake of it. By the way for what it is worth the pub across the road are actually doing a decent job with their own Facebook page . I am off to paint the front of our own offices now as I can’t have them stealing all our likes on this street Possibly Related Posts: Some Facebook Facts You Probably Didn’t Know Facebook Cover Of Time Magazine : A Defining Moment? New Tool Lets You Check Just How Private Your Facebook Profile Actually Is Could There Ever Be Another Facebook? How Brands Should Be Using Facebook Apps

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Does Advertising Your Facebook URL Actually Work?

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Tags: across-the-road, advertising, branding, defining-moment, facebook, likes, links, Mobile, people, street, traffic, urls

Social media, tech & marketing events: June

Tuesday, June 1st, 2010

H ere’s our roundup of social media, tech and marketing conferences and events scheduled for the month of June. For the full year, see our Calendar of 2010 social media, tech and marketing conferences . It’s another busy month, and I’ll be kicking it off by flying to New York today for the Mobilize Your Cause Bootcamp (today’s the last day to register) and Personal Democracy Forum (follow the proceedings with the #pdf10 hashtag on Twitter). Note that we’ve published a roundup of social change conferences and events for June on our sister site, Socialbrite . We’ll publish a list of noteworthy conferences and events on the first of each month during the year. Hope to see you at some of these! If you know of other must-attend events, please add them by posting in the comments at the bottom and I’ll add them as I can. Conference Date Place June D Conference June 1–3 Palos Verdes, Calif. The Wall Street Journal’s D: All Things Digital conference has been breaking news, highlighting innovation and bringing you straight-up, unvarnished conversations with the most influential figures in technology since 2003. D is different from other conferences: no canned speeches, no marketing pitches — just content. PLATO @ 50 June 2–3 Mountain View, Calif. The first-ever conference on the history of the amazing PLATO system. Come find out what social software, e-learning, online community and multiplayer games were like long before the Internet took off. Learn how the lessons of the PLATO era are still abundantly applicable today. Try out one of the fully restored original PLATO plasma-panel terminals. Personal Democracy Forum * June 2–5 New York City The annual gathering of political activists, government reform advocates and techies, with a Change Makers Bootcamp on June 2 (I’ll be co-presenting with Katrin Verclas) and an unconference for the Saturday after the formal conference ends. IABC World Conference June 6–9 Toronto The World Conference of the International Association of Business Communicators brings together 1,400 communication practitioners from 40 countries for four days of learning, camaraderie and inspiration.. RailsConf June 7–10 Baltimore, Md. RailsConf, the largest official conference dedicated to everything Rails, brings together the most innovative and successful Rails experts and companies. Learn useful information, ideas and techniques you can put to work immediately with a program designed for all levels of expertise. Internet Week NYC June 7–14 New York City Internet Week New York is a weeklong festival of events saluting NYC’s thriving Internet industry and the companies, organizations and innovators creating the future of online media. SMX Advanced June 8–9 Seattle Search Marketing Expo Advanced is the only search marketing conference designed exclusively for experienced internet marketers. Sessions are fast-paced, Q&A-packed, frequently controversial and quite informative. Connections June 8–10 Santa Clara, Calif. Connections: The Digital Living Conference and Showcase, hosted by research firm Parks Associates with support from the Consumer Electronics Association, is the executive event focused on market developments for advanced digital lifestyle solutions. Online Community Unconference June 9 Mountain View, Calif. The Online Community Unconference is a gathering of online community managers, developers, business people, tool providers and investors to discuss how to develop and grow online communities. Advertising 2.0 June 7–8 New York City The annual gathering of advertising, marketing and media execs covering global brands, marketing, mobile and media. It’s put on by Barry Diller’s IAC and Digital Hollywood. Innovation Journalism 7 June 7–9 Palo Alto, Calif. IJ-7 is a meeting place to discuss how journalism and innovation come together: How journalism affects innovation, how innovation affects journalism, how journalism covers innovation and the market for it. The conference welcomes all journalism and innovation stakeholders: journalists, industry, policy-makers in media and innovation, PR, academic researchers, faculty and students in related areas of study, other professionals connected to the news industry, as well as individuals with a special interest in journalism and innovation. VON Conference & Expo June 9–11 Washington, D.C. VON: The Voice of Network Convergence showcases the best of the global IP communications world for service providers and large enterprises. Turning Ideas Into Business June 13–16 Banff, Canada The Banff World Television Festival (BANFF) and nextMEDIA have announced an innovative strategic partnership that will see these two popular industry events run concurrently. Tabula Rasa DC June 14 McLean, VA Tabula Rasa DC assembles a master cast of innovators, developers and visionaries for hands-on guidance, creative inspiration and how-to maps for apps on the iPad and the wave of mobile, high-concept, high-touch personal computers. TWTRCON NY June 14 New York TWTRCON NY is a one-day conference focused entirely on the business use of Twitter where you’ll see case studies and learn best practices from leading organizations that are using the real-time Web to deliver bottom-line results. Enterprise 2.0 June 14–17 Boston E2 takes a strategic perspective, emphasizing the bigger picture implications of the technology and the exploration of what is at stake for organizations trying to change not only tools, but also culture and process. Social Networking Conference June 16–18 Beverly Hills, Calif. The annual event is for social networking executives who have an interest in learning about new technologies, business social networking, marketing strategies, business management, venture capital, networks and mobile telecom. Experts in management, software, mobile technology, venture capital and marketing for social networking with experience with both the mobile/wireless market and the enterprise social networking market will present. SIME Barcelona June 16–17 Barcelona, Spain SIME is northern Europe’s largest conference about the Internet and digital opportunities with events in Helsinki, Stockholm, Barcelona and now for the first time in San Francisco. SIME brings together top executives, marketing professionals, aficionados and members of the press. SIME is about how digital opportunities can convert to new business and a better world. Velocity June 22–24 Santa Clara, Calif. Now in its third year, Velocity — the Web Performance and Operations Conference from O’Reilly Media — is dedicated to helping people build a better Internet that is fast by default. Join hundreds of web developers and experts under one roof at the premier conference dedicated to building industrial strength sites at Internet speed Inbound Marketing Summit — Chicago June 23–24 Chicago Chris Brogan presents the second in a series of social influence marketing conferences for 2010. Cloud Computing World Forum June 29–30 London In this 2-day conference and exhibition, you’ll hear leading case studies about how businesses have integrated cloud computing and Enterprise 2.0 into their working practices. JD Lasica works with major companies and nonprofits on social media strategies. See his business profile , contact JD or leave a comment. Tweet It! Buzz This Post Delicious Digg This Post Facebook Reddit Stumble This Post This work is licensed under a Creative Commons Attribution 3.0 Unported . Related posts: Social media, tech, marketing events: April Social media, tech, marketing events: March Social media, tech & marketing events: May

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Social media, tech & marketing events: June

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Tags: Barcelona, companies, internet, Mobile, networking, sister, Social Media, social media calendar, tech conferences, technology, television, work, yahoo

Mobile Media Marketing: Twitter Social Media Optimization Solutions Study – Online PR News (press release)

Monday, May 17th, 2010

PR Web (press release) Mobile Media Marketing : Twitter Social Media Optimization Solutions Study Online PR News (press release) Study of Twitter Social Media marketing optimization strategies and solutions that created effective results when using Mobile Media marketing applications. … Social media are your friends Montreal Gazette Industry Leaders Gather At Social Media Strategies To Share Knowledge … PR Web (press release) Social Media Marketing Strategies for Fifa World Cup 2010 Online Social Media (blog) North Bay Business Journal

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Tags: factor-network, Mobile, network, news-articles, online-social, optimization, press release, Social Media, strategies, study

Why ‘location’ apps haven’t gone mainstream – CNN

Friday, May 14th, 2010

Why 'location' apps haven't gone mainstream CNN And as a result, just 10 percent of those surveyed use mobile location services at least once a week, according to the Mobile Marketing Association's latest … and more

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Tags: apps-haven, association, cnn, gone-mainstream, least-once, location services, Mobile, services-at-least, table-border, use-mobile

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